Search Engine Marketing differs from SEO in that rather than you website being selected to appear in the search results by the merits of the site, you pay a small fee every time someone clicks on your ad. This form of marketing is commonly referred to as pay-per-click (PPC). The amount you pay per click is determined by the level of competition in your industry and how prominent you wish the listing to be. It can range anywhere from $0.49 – $49 per click.
Appears in the top of search results in Google, usually two or three listings with a pale orange background – then continues down the right hand side of the page. Your ad will appear when certain criteria are met such as the key phrases searched for and the location of the user at the time.
The cost of campaigns will vary according to your industry and needs. Contact DigiStrat to obtain a competitive quote for Search Engine Marketing.