Content marketing is a form of pull marketing and forms the key to an inbound marketing strategy. Content marketing focuses on building brand loyalty by giving your customers (current and future) useful information. Content marketing is business storytelling
Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty. (source: contentmarketinginstitute.com )
What’s your story?