The recent inclusion of a new social media section in the business.gov.au website is a telling sign that social media is becoming more than a ‘nice to have’ feature. The Australian Bureau of Statistics also released stats on business usage of social media last August, the results summarised in figure 1 below.
The info provided is a great start but the plethora of choices when it comes to selecting a channel can leave you a little overwhelmed. Some statistics might help you make the choice a little easier. The stats shown below show the top 7 social networking sites, but don’t let these stats sway you.
The Yellow Social Media Report ‘What Australian People and Businesses are doing with social media’ gives a good break down on gender use of social media. You may want to consider Pinterest if your business targets women, or twitter for a younger demographic.
Before taking your business social have a look at each platform and see which one, or combinations of, will suit your business.