Blog

Content Marketing

Content marketing is a form of pull marketing and forms the key to an inbound marketing strategy. Content marketing focuses on building brand loyalty by giving your customers (current and future) useful information. Content marketing is business storytelling Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead

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Inbound Marketing

Inbound marketing, a term coined by Brian Halligan, is employment of ‘pull’ marketing rather than ‘push’ marketing strategies. A pull strategy involves motivating customers to seek out your brand in an active process. “Getting the customer to come to you” (Marketing made simple) Pull strategies are designed to brand loyalty and keep customers coming back to

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Responsive Web Design

This blog article expands on a previous blog on the importance of a business websites.  These days you not only need a website to engage your customers but one that is ‘responsive’ to the device it is viewed from. You want to give your customers the best experience whether they are at work on a

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Importance of business websites

A few days back I was speaking to a business owner who has no website yet advertises on the “internet” and this fellow didn’t see the importance of having a business website. His logic was that his business name and contact details had been picked up a few ‘online directories’ without him having lifted a

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Social Media for your business

The recent inclusion of a new social media section in the business.gov.au website is a telling sign that social media is becoming more than a ‘nice to have’ feature.  The Australian Bureau of Statistics also released stats on business usage of social media last August, the results summarised in figure 1 below.  Figure 1: 8129.0

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Meta Descriptions – why do you care?

You know what an elevator pitch is right? Its the critical 30 seconds or less you have to sell an idea to someone. Meta descriptions  are the equivalent of an elevator pitch for each one of your pages exposed to search engine result pages. They are the 156 characters that appear below each page indexed

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Digital Engagement – Why its important

Digital engagement is the extent to which your business engages customers using digital some form of digital medium. The paper ‘Connected Small Businesses‘ commissioned for Google Australia by Deloitte highlights that : “High digitally engaged small businesses: • Are two times more likely to be growing revenue and earn two times more revenue per employee

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