Category Archives: Marketing

Content Marketing

Content marketing is a form of pull marketing and forms the key to an inbound marketing strategy. Content marketing focuses on building brand loyalty by giving your customers (current and future) useful information. Content marketing is business storytelling Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead

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Inbound Marketing

Inbound marketing, a term coined by Brian Halligan, is employment of ‘pull’ marketing rather than ‘push’ marketing strategies. A pull strategy involves motivating customers to seek out your brand in an active process. “Getting the customer to come to you” (Marketing made simple) Pull strategies are designed to brand loyalty and keep customers coming back to

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