Category Archives: Digital Strategy

Importance of business websites

A few days back I was speaking to a business owner who has no website yet advertises on the “internet” and this fellow didn’t see the importance of having a business website. His logic was that his business name and contact details had been picked up a few ‘online directories’ without him having lifted a

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Social Media for your business

The recent inclusion of a new social media section in the business.gov.au website is a telling sign that social media is becoming more than a ‘nice to have’ feature.  The Australian Bureau of Statistics also released stats on business usage of social media last August, the results summarised in figure 1 below.  Figure 1: 8129.0

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Digital Engagement – Why its important

Digital engagement is the extent to which your business engages customers using digital some form of digital medium. The paper ‘Connected Small Businesses‘ commissioned for Google Australia by Deloitte highlights that : “High digitally engaged small businesses: • Are two times more likely to be growing revenue and earn two times more revenue per employee

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